Over recent months we’ve had a chance to take stock of what has been a particularly demanding few years. The pandemic threw life around the world into disarray and caused a series of rapid, lasting changes to the way we live and work. We’ve seen the needs of our clients change as they adapt to take on a new set of challenges.
As an advisor, we have a duty to mirror the world around us. So, we felt it was an important time to reflect on our own values, services and structure in order to best serve our clients. During 2022, the leaders of all our offices came together to refine our global proposition and to ensure we are fully utilising the market leading network CDR has cultivated over more than 50 years of business.
Stakeholder groups are becoming increasingly varied, and a business relies on their support to operate effectively. In our experience, trust is the currency on which these groups operate, and transparency is paramount. Clear, regular communication which is honest, humble and human allows a company to build this trust by maximising transparency.
Throughout the year, we have invested in our capabilities by adding new senior hires, all of whom bring with them the expertise to help clients tackle their evolving needs. They have brought a new wave of energy to our already market-leading team.
The result is a more collaborative, interconnected web of offices that marry global reach with local expertise.
When put in the context of the services we can draw upon from other parts of the Accordience group, our clients can enjoy the benefits of a communications group that uniquely combines best-in-class, specialist consultancy with the scale to operate at pace both globally and locally.
The role we play as the guardians of our client’s reputation is more vital than ever, and it is not a responsibility we take lightly. Our refined global proposition enables us to discharge that responsibility with even greater vigour and insight.
As the group’s new Global CEO, I am incredibly proud of the work that has been done and what we have accomplished over the past decades. The next chapter of CDR’s exciting story is here and we couldn’t be more excited for what lies ahead.
Charlotte Bilney, Global CEO at Citigate Dewe Rogerson