Virgin Money appoints consumer and financial agency alliance
Virgin Money has appointed the Huntsworth agency pairing of Red Consultancy and Citigate Dewe Rogerson to lead all aspects of its external PR work.
Red and CDR – who together operate as a co-located agency alliance – won the retained account in a competitive pitch process. The sister agencies based together in Soho offer an unrivalled package of creative communications coupled with deep financial sector expertise.
Virgin Money is a full-service digital bank, serving 6.5m customers across the UK. It offers market-leading products and services to meet the full range of customers’ retail and business banking needs.
While Virgin Money will continue to manage its main press office in-house, Red and CDR’s remit will include proactive press office and consumer campaigns, as well as supporting major product launches and financial news.
Matthew Magee, Head of Media Relations at Virgin Money said: “Our ambition is to really bring the Virgin brand to life for consumers through creative campaigning, while showcasing our values and purpose to all audiences. Red’s creative flair across corporate and consumer combined with CDR’s financial know-how really stood out during the pitch process and we are already off to a flying start.”
Jo Monery, Managing Director of Corporate & Technology at Red Consultancy will lead the account: “As a disruptive brand focused on shaking up the world of banking, Virgin Money is a dream client. Our focus will be on delivering bold, creative campaigns which bring to life Virgin Money’s purpose to make people happier about money.”
Patrick Evans, Managing Director at Citigate Dewe Rogerson comments: “We’re thrilled to be renewing our relationship with Virgin Money, having first worked with the bank back in 2007. We look forward to building Virgin Money’s reputation as the leading disruptive force in UK banking.”