Communications

Marketing a SPAC: getting the communications strategy right

As the UK market prepares for changes heralding a more attractive environment for SPACs, understanding the nuanced differences in communications approach versus a traditional IPO is critical.

Rebuilding social capital will be one of the biggest challenges

by Patrick Evans, Managing Director at Citigate Dewe Rogerson – The past year has seen a cultural revolution that is having a profound effect on the way we live, work and interact.

Translating the language of technology

Professor Brian Cox OBE is a hugely insightful and charismatic speaker, and the huge turnout for his opening keynote speech at IP EXPO Europe served to reinforce his unparalleled ability to explain some of the world’s most complex theories through simple terminology.

New wave of privatisation of French State’s sale of non-strategic assets? A matter of symbols

Sale or privatisation operations rely as much on symbolism as on economics and finance, and so communication will play an essential role.

Stuck in a web

The latest release from the Office of National Statistics on use of the internet in the UK underscores again just how prevalent the world wide web has become in our daily lives.

School’s out for summer

Summer holidays are here and many working parents of school age children are feeling simultaneously happy that they can drop the daily morning harassment of children to get up, fed and out the door, whilst also stressed that they must organise either child care or entertainment for six weeks.

When words become meaningless

Brands increasingly use meaningless words to sell products. Don’t believe me? Let’s take a look at something we all read, the humble restaurant menu designed to entice the hungry customer.

Will it be a hard or soft GDPR?

The new General Data Protection Regulation (GDPR) will come into force in May 2018 and will bring with it onerous fines of 4% of the previous year’s turnover or €20 million, whichever is the greater, for non-compliance.

The power of boycotts

Boycotts have a mixed history of success. However, as social media becomes increasingly prevalent, they can become more and more powerful.