Research, analytics and data-led insights
CDR offers a comprehensive range of research and data solutions for our clients. We have been doing this for 40+ years and have one of the most developed, comprehensive research capabilities in the communications sector.
Our service suite includes market research among specific groups and segments, analysis of official data sets (e.g., Office of National Statistics in the UK), bespoke qualitative programmes, and analysis of client’s own data (such as claims data in the insurance sector).
We have also developed a number of research tools and products. This includes MediaScan, a bi-annual journalist sentiment index for the asset management sector, and Key Opinion Leaders (KOL) stakeholder mapping. We help clients optimise the role that research and data can play in driving insights, communications strategies, true thought-leadership and engagement – all with a view to enhancing growth.