Last week, Facebook reportedly committed £4.5million to local newspaper groups in the UK. The funds are to hire and train 80 journalists over a two-year period. Their mission? To infiltrate local communities, build relationships and report and publish local news stories important to the local community.
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‘Responsible’, ‘sustainable’ and ‘impact’ have become the major buzzwords in the asset management industry this year. As institutional investors become increasingly mindful of the need to match returns with social and environmental responsibilities, asset managers are adapting their strategies accordingly to keep up with demand.
We are entering an interesting phase of societal and economic development, which could be characterised as the era of wealth disinflation. Consider all the major ‘business innovations’ over the past 10 years, from Amazon to AirBnB. Are they creating new sources of income and a reason to purchase or simply slashing the cost from established…
ITV’s hugely popular reality show Love Island has come to an end, and while many of the competitions, conversations and challenges in the programme should be avoided by corporates, the show does a fantastic job integrating its marketing across channels, such that the awareness of the programme goes way beyond those who watch the shows…