Citigate Dewe Rogerson Highly Commended at Industry Awards
Citigate Dewe Rogerson is delighted to have been Highly Commended at the recent Drum PR Awards for its work with Direct Line Group.
The agency was praised in the Small Budget category for its ‘Sloshed on the Slopes’ campaign highlighting the importance of Travel Insurance.
More than just a media event, this initiative put journalists and influencers at the heart of the story. After toasting them with cocktails, willing participants were sent hurtling down a virtual simulator to test their skiing abilities with alcohol in their system.
This created fantastic insights and allowed bespoke findings to be given to participating media.
The team put in a lot of work ensuring this was a successful campaign in terms of results while also making it a memorable experience. It’s great to have the uniqueness of this campaign recognised by industry experts.