Careers
Senior Digital Account Executive
Principal responsibilities
- Develop and execute strategic digital social media and public relations campaigns.
- Social media monitoring and evaluation through tools such as Sysmos and Brandwatch.
- Design and implement effective advertising and sponsored post campaigns across social channels
- Conduct audits of client social media channels and those of competitors
- Commissioning infographics, visuals and video content
- Knowledge of SEO and the ability to track and analyse website traffic flow through Google Analytics
- Support Head of Digital on new business responses and proposals
- Draft compelling social media copy across Twitter, LinkedIn, Facebook, Google+ and Instagram
- Schedule social content and support with day-to-day community management
- Develop follower/community acquisition plans to support the development and growth of digital channels
Skills
- 2-3 years of experience in digital; either PR agency or client-side PR experience
- Understanding of the current social and digital media landscape, the latest online behaviour trends, as well as existing and emerging technologies
- Strong analytical skills - both quantitative and qualitative
- Experience measuring and monitoring social media and developing recommendations for how these insights can be used to inform campaign planning and optimisation
- Experience managing influencer programmes
- Exceptional written and oral communications abilities, including presentation skills and a demonstrated ability to create analyses that move beyond an explanation of “what happened” to “why it happened”
- Ability to manage multiple deadlines and priorities
- Demonstrate excellent time management skills and the ability to prioritise effectively
- Be able to ask for help when appropriate, but balance this with an ability to think for yourself and suggest solutions