Careers

Principal Responsibilities

• Manage client accounts
• Coach junior staff
• Support AD, acting as ‘second in command’
• Fulfil new business responsibilities
• Continue to develop media relations and digital PR skills

PR and client

• Provide general PR counsel at appropriate levels within the client base
• Maintain day to day relationships with client contacts
• Create press releases, case studies, online material, articles, white papers, surveys and other similar content with minimal supervision, which require only minor editing from the AD
• Ensure that features tracking is implemented effectively across the team
• Build and maintain relationships with journalists across a range of publications.
• Discuss issues and facts with client and the media, displaying knowledge, enthusiasm and authority in client's business area
• Demonstrate industry knowledge and understanding of client and its culture. Use this to be a more effective PR professional
• Look for new ways to provide added value to clients and constantly revitalise client engagements
• Create and convert new business opportunities. Engage in other new business activities with directors and ADs as necessary, suggest and implement ideas.
• Understand how digital and other tactics fit into overall PR programmes and be able to sell new ideas into clients
• Develop specialist industry knowledge or PR skill
• Read the business section of a national/broadsheet newspaper every day
• Have a good knowledge of digital platforms and tools such as buzz monitoring, blog publishing software, Twitter, Facebook, YouTube, LinkedIn etc

Management

• Take a constant overview of accounts on which you are the principal point of contact and ensure that the team meets their client commitments
• Plan own work and meet all commitments, prioritise work well and meet (and where possible, exceed) agreed deliverables
• Must have the flexibility to cope with interruptions to planned work
• Be able to take on board and respond to feedback from managers
• Train, manage and support nominated Senior Account Executives and Account Executives day to day
• Manage career development of nominated SAEs and AEs – make recommendations for training
• Be able to suggest solutions to staff or client problems when they arise
• Demonstrate understanding of business principles and issues (e.g. account profitability, team structures)
• Understand billing procedure at CDR
• Demonstrate effective delegation skills and learn motivational techniques

Communications and relationships

• Be able to deliver prepared presentations and handle questions with confidence and robustness
• Forge and maintain relationships with colleagues at your level across the Huntsworth group and its partners
• Work to extend those relationships to others within the company