Careers
Corporate/ Consumer Account Manager
Principal Responsibilities
- Manage client accounts
- Coach junior staff
- Support AD, acting as ‘second in command’
- Fulfil new business responsibilities
- Continue to develop media relations and digital PR skills
PR and client
- Provide general PR counsel at appropriate levels within the client base
- Maintain day to day relationships with client contacts
- Create press releases, case studies, online material, articles, white papers, surveys and other similar content with minimal supervision, which require only minor editing from the AD
- Ensure that features tracking is implemented effectively across the team
- Build and maintain relationships with journalists across a range of publications.
- Discuss issues and facts with client and the media, displaying knowledge, enthusiasm and authority in client's business area
- Demonstrate industry knowledge and understanding of client and its culture. Use this to be a more effective PR professional
- Look for new ways to provide added value to clients and constantly revitalise client engagements
- Create and convert new business opportunities. Engage in other new business activities with directors and ADs as necessary, suggest and implement ideas.
- Understand how digital and other tactics fit into overall PR programmes and be able to sell new ideas into clients
- Develop specialist industry knowledge or PR skill
- Read the business section of a national/broadsheet newspaper every day
- Have a good knowledge of digital platforms and tools such as buzz monitoring, blog publishing software, Twitter, Facebook, YouTube, LinkedIn etc
Management
- Take a constant overview of accounts on which you are the principal point of contact and ensure that the team meets their client commitments
- Plan own work and meet all commitments, prioritise work well and meet (and where possible, exceed) agreed deliverables
- Must have the flexibility to cope with interruptions to planned work
- Be able to take on board and respond to feedback from managers
- Train, manage and support nominated Senior Account Executives and Account Executives day to day
- Manage career development of nominated SAEs and AEs – make recommendations for training
- Be able to suggest solutions to staff or client problems when they arise
- Demonstrate understanding of business principles and issues (e.g. account profitability, team structures)
- Understand billing procedure at CDR
- Demonstrate effective delegation skills and learn motivational techniques
Communications and relationships
- Be able to deliver prepared presentations and handle questions with confidence and robustness
- Forge and maintain relationships with colleagues at your level across the Huntsworth group and its partners
- Work to extend those relationships to others within the company