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Communicating ESG – The gap in the market

Pressures on companies to behave ethically have gained a powerful momentum in the 21st Century. Such considerations have been at issue for a long time: they drove the Victorian factory reforms, while Prime Minister Thatcher put environmental concerns firmly in the public arena with her famous speeches to the Royal Society and United Nations in…

When words become meaningless

Brands increasingly use meaningless words to sell products. Don’t believe me? Let’s take a look at something we all read, the humble restaurant menu designed to entice the hungry customer. Do you like your mozzarella from Somerset, beef from Devon, or Hampshire sausages? But what you don’t know is why Somerset mozzarella is superior to say…

advertising boycott

The power of boycotts

Boycotts have a mixed history of success. However, as social media becomes increasingly prevalent, they can become more and more powerful.

controversy

Breaking the rules

When a senior executive is urging customers to demand their money back from his organisation it would generally be assumed that something has gone badly wrong.

wikipedia

In praise of… Wikipedia

One the great creations of the internet era has to be Wikipedia. Unsurprising then that it’s the sixth most visited site globally after Google, YouTube, Facebook, Baidu and Yahoo.

reputation

What a difference two decades makes

Rewind the clock back to the summer of 1997 and Her Majesty the Queen was in the midst of one of the biggest PR disasters in living memory following the tragic death of Diana, Princess of Wales.