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Communicating ESG – The gap in the market

Pressures on companies to behave ethically have gained a powerful momentum in the 21st Century. Such considerations have been at issue for a long time: they drove the Victorian factory reforms, while Prime Minister Thatcher put environmental concerns firmly in the public arena with her famous speeches to the Royal Society and United Nations in…

When words become meaningless

Brands increasingly use meaningless words to sell products. Don’t believe me? Let’s take a look at something we all read, the humble restaurant menu designed to entice the hungry customer. Do you like your mozzarella from Somerset, beef from Devon, or Hampshire sausages? But what you don’t know is why Somerset mozzarella is superior to say…

Will it be a hard or soft GDPR?

The new General Data Protection Regulation (GDPR) will come into force in May 2018 and will bring with it onerous fines of 4% of the previous year’s turnover or €20 million, whichever is the greater, for non-compliance.

advertising boycott

The power of boycotts

Boycotts have a mixed history of success. However, as social media becomes increasingly prevalent, they can become more and more powerful.

crisis communications

No comment, no control

Work in corporate PR for long enough and you’ll almost certainly have the opportunity to work on a large corporate retainer for a well-known international business or national household brand.

facebook workplace

Will Facebook Workplace…work?

Ever shouted across the office at somebody to ask them a quick question, or sent them an email to ask something that really shouldn’t have taken that long? Have you been distracted by your colleagues constantly coming to ask you questions or calling you internally to discuss something?