February Social Media Roundup
The Unicode Consortium announced last month that 157 new emojis will be introduced this year. Buzzworthy updates include the introduction of more hairstyles, including: red-haired, white-haired, bald and curly emojis; expressions for hot/cold; and a ‘pleading’ emoji with large sad eyes. The update also ushers in the bagel, lobster and tooth among others. Emojis are becoming more and more popular each year, steadily making their way from chatrooms and social media channels to popular culture and… corporate communications.
Sponsored Moments are now a thing
Twitter has announced that brands will be able to sponsor Moments from select publishers. Moments are a series of tweets that can incorporate GIFs, videos and images. The update means that companies can now add their branding to the Moment’s cover image and insert their own tweets into the series of posts. Moments can be promoted and targeted towards a company’s intended audience using Twitter’s advertising platform. Bank of America became the first company to sponsor a Moment, adding its branding to Bloomberg’s Davos Moment.
Instagram scheduling is now possible
Social media agencies around the world celebrated last month after it was announced that Instagram is now allowing users to schedule posts via third-party applications such as Hootsuite. Initially, this will only be possible for business accounts, with personal profiles not being able to see the functionality until next year.
At last, Snapchat introduced analytics!
The platform is now providing influencers and celebrities with data on post-performance. Before the upgrade, users could only see the total views for current Stories, though now, analytics will include total story views, how long people spend watching posts and viewer demographics. The selected influencers will also be able to see the profile of their users compared to the Snapchat average. For example, it will be possible to see how many ‘movie goers’ subscribe to an account compared to the general Snapchat user.
Facebook tested a ‘dislike’ button (kind of)
Facebook developed a feature that enables users to feed back to the company if content is inappropriate, uncivil or misleading via a ‘Downvote’ button. Clicking this button hides the comment, and users can specify whether they hid the comment because it’s offensive, misleading or off-topic. Commentators will not be able to see the downvotes on their posts and the votes will not affect rankings.
Instagram Stories introduced a new type of ad…
Instagram has expanded the types of ads that can be used on Instagram Stories, now allowing advertisers to combine videos and images to create carousels, after its Director of Product Marketing said businesses have been requesting the feature. Since Stories were introduced on Instagram in 2017 they have been a huge success, with over 300 million users (including the entire CDR digital team) creating and watching them daily.
Facebook added Lists
The social media giant’s new Lists option recently became available as a status update. Users will be able to make colourful lists and share them with their friends, as is the case with its other features Polls, Check-In and Ask for Recommendations. Facebook says users are already using their statuses to put together lists and that the new feature will help boost engagement on the platform. Brands could potentially use the publicly available lists for business insights. Watch this space!