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Why your PR job will not be replaced by artificial intelligence tomorrow

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6 key takeaways from this year’s AMEC Summit, from our Head of Digital at CFF Communications in Amsterdam This year’s AMEC summit in Barcelona showed just how much the PR measurement sector has evolved. When the Barcelona Principles were presented eight years ago, advertising value estimates (AVEs) were commonly used to measure the performance of…

Private equity should take a global approach to communications

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At a recent private equity conference, one speaker suggested that “winter is coming” for the industry. The logic was that private equity firms globally had benefitted from an historic bull market in equities since the Fed began purchasing assets in spring 2009, enabling many GPs (General Partners) to make extremely strong returns for their investors;…