PR Campaign

The power of PR

The power of PR

The unveiling of new signings at football clubs are almost as competitive as the game itself these days, and the confirmation that Alexis Sanchez had headed north to Manchester United was no different. Jose’s latest addition was announced with a video of the star playing ‘Glory, Glory Man United’ on a piano while wearing his…

It’s not the decision that makes a u-turn toxic – it’s the words

Is a u-turn really so bad? The Prime Minister has predictably been lambasted from some quarters for her decision to hold a general election in June, after numerous statements insisting she would not do so before 2020. As with so many politicians before her (think Hammond’s National Insurance tax hike or Osborne’s pasties), the moment…

The wonder of experiential PR

Something strange happened at Waterloo station this week. You would have been hard pushed to miss Sony Pictures’ Ghostbusters takeover that amused Monday morning commuters. With no question of big spend behind this example of experiential PR, the campaign delivered a brilliant live brand experience that captured the public’s imagination and took social media by…

Gone in 45 minutes

  Depressed England football fans will have been more focused on the 90 minutes of abject incompetence against Iceland rather than the 45 minutes manager Roy Hodgson took to resign after the humiliation. The most sparsely populated country in Europe with a population of 332,529 competing in its first ever major international tournament deservedly beat…

What is originality in consumer PR? Undetected plagiarism?

“Float a giant object down the Thames; have a celebrity change their name; 1,000 consumers say….” The PR industry too often relies on tried and tested routes to secure coverage for clients. PR may be one of the so-called ‘creative industries’, but often agencies apply a mathematical formula to client briefs. Agencies shout about generating…

All is fair in the digital age

The Panama Papers scandal has grabbed headlines around the world. From a PR perspective, it is a landmark moment. But while there have been innumerable commentaries about how it has been handled, it is symptomatic of an issue that is of much greater consideration for PR practitioners: the perception of fairness.

Dotting the ‘I’s and crossing the ‘T’s

    In a world full of txtspk and emoticons, does it really matter whether you can spell or have a basic grasp of grammar? An email invitation to an event about corporate PR that landed in the CDR inbox this week suggests the answer is a resounding yes.

Forward to the past

  Back to the Future day – 21 October 2015 – was a milestone date for fans of the movie Back to the Future who had waited 30 years for the actual date to arrive. In addition to creating excitement for movie fans, it opened up a raft of PR possibilities for all kinds of…

The Budget – communicating times of change

  In 1947 Labour Chancellor Hugh Dalton made an off-the cuff remark to a lobby journalist from an evening paper (The Star in London, apparently) that there’d be a 1d (1 penny) tax on beer and some changes to dog racing tax, football pools and purchase tax.  The journalist got the story into the Stop…