Marketing

The power of PR

The power of PR

Marketing,PR Campaign

The unveiling of new signings at football clubs are almost as competitive as the game itself these days, and the confirmation that Alexis Sanchez had headed north to Manchester United was no different. Jose’s latest addition was announced with a video of the star playing ‘Glory, Glory Man United’ on a piano while wearing his…

Digital predictions for 2016

Business,Communications,Marketing,Media,PR Campaign,Social Media,Technology

As 2015 draws to a close, we have been thinking about the year ahead and what key trends will dominate over the next 12 months. Below are our key predictions for digital PR in 2016. Businesses will adopt social for internal purposes: Social networks such as Slack are helping businesses around the world strengthen their internal communications through messaging…

How does your brand rate on the Fotwometer?

Lifestyle,Marketing

A couple of programmes broadcast on UK TV over the last week have been the result of someone inside an organisation’s brand team answering “yes” to the question “Can we do fly on the wall filming with you?”  Rolls Royce and high end jeweller Boodles both featured on Channel 4 with the companies clearly having…

Men are from Mars, women go shopping: The blinkered world of emarketeers

Communications,Marketing,Social Media,Technology

Recently an email pinged into my inbox from a leading London department store; an emporium of menswear, womenswear, household goods, home entertainment and much more.  However, its emarketing team seem to believe that the only people wishing to receive its email newsletter are women. The glossy newsletter pings into inboxes across the globe featuring predominantly…